Bold & Clear Branding for Higher Education
We help colleges and universities grow enrollment, build trust, strengthen alumni engagement, and increase support for fundraising through strategic branding, design, and marketing.
Who We Are
We’re not a tech firm or an automation platform. We’re your creative partner, focused on strategy, storytelling, and design that connects.
Through our Higher Ed practice, we partner with college and universities, especially HBCUs, regional institutions, and community colleges, to help them:
- Tell their story in a way that reflects their true value
- Build consistent, compelling brand identities
- Design high-impact marketing campaigns that move the needle
- Engage prospective students, parents, donors, and faculty with confidence
What We Offer
Brand Strategy & Messaging
Clarify who you are, what you offer, and why it matters so your brand resonates with the people you need to reach.
Identity Design & Collateral
Logos, visual systems, brochures, admissions packets, viewbooks, and donor reports, all designed to align with your values and speak to your audience.
Marketing Campaigns
Full creative campaigns that drive enrollment, amplify programs, or launch new initiatives. Think: student recruitment, rebranding rollouts, fundraising drives, and alumni engagement.
Website Design
We design beautiful, intuitive websites that put your institution’s best foot forward and guide people to action. (We’ll collaborate with your tech/web team, or bring in a partner, for the build.)
Why It Matters
In today’s climate, it’s not enough to do great work. You have to be seen as credible, relevant, and student-focused. That starts with your brand.
Too often, higher ed institutions with strong leadership and innovative programs struggle to be taken seriously because their brand feels outdated, scattered, or unclear.
We help close that gap, so your brand reflects the excellence already happening on your campus. We do it with clarity, credibility, and deep respect for your community, your history, and your future.
Who We Work With
We’re especially passionate about supporting:
HBCUs and Minority-Serving Institutions
Community Colleges and Regional Universities
Institutions with a social impact mission
Enrollment, advancement, and communications teams doing more with less
Dr. Kemah E. P. Washington
Chief Experience Officer
Let’s Talk.
Kemah Washington, Ed.D., brings two decades of higher education experience to his work at Liminal. Having served in roles across the campus spectrum—as an instructor and in units ranging from student affairs and university advancement to graduate education—he understands how institutions operate and what it takes to reach students, alumni, and donors.
An award-winning marketing and communications professional, Kemah approaches higher ed branding from the inside out, combining his academic background and on-campus leadership with agency experience to deliver strategies that resonate in ways traditional marketing alone cannot.
If you’re ready to level up your brand and bring fresh energy to your institutional outreach, Kemah would love to chat.
Schedule a conversation or email him at edu@meetliminal.com.